Use The Cloud To Grow Your Biz

Planning for Your Future as Infrastructure Sales Evaporate

By John Reilly, Xerox – Remember when channel partners like you were afraid of “the cloud?”

You were afraid that giving customers the option to use somebody else’s servers and storage would cannibalize and maybe even kill your hardware business. Without that, you were afraid that it might put you out of business entirely.

Well, you were right. And you were wrong.

While it can be argued that yes, Cloud has definitely reduced hardware sales, it certainly has not put partners out of business. In fact, it is spelling growth and success for partners who recognize the opportunities Cloud enables.

Customers Buy from Vendors and Invest in Partners


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