By CHELSEA BAWAB – Companies across every industry are seeing the line between traditional business and digital business blurring. The merging of the virtual and physical marketplace will only continue as we head toward the new business frontier.
What does this mean for your business as you make moves toward digital transformation? It means to truly compete you’ll have to have a change in perspective. Instead of looking for ways to simply “digitize” your current processes, your company should seek to optimize business through technology. What’s the difference? Let’s take a look at the two main terms associated with digital change in the workplace: