By: Sally Brause, GreatAmerica – A large part of my job involves traveling, and normally I spend most of my time on the road working with customers face to face, helping them with business strategy, cultivating their cultures, sales training or hiring. But on Friday March 13th, I was sitting at my desk when the phone rang. I picked up to hear the voice of my customer. He said, “Sally, I know you had planned to come next week, but I don’t think it’s a good idea.”
I knew about COVID-19, and was aware that it was impacting parts of the globe, but it hadn’t become a reality for me yet. I hadn’t felt the impact. I soon would be calling all my customers, rearranging my travel plans until further notice and trying to understand how I could help them in light of the newly developing situation.
In my conversations over the following several weeks, I noticed three distinct mindsets our customers were exercising.