By Robert Palmer – The shift to digital combined with the ongoing transition to mobile technologies has fundamentally altered the way businesses work with information. Office printing is one area that has seen dramatic changes resulting from the ongoing trend toward digital transformation. While print remains an important and integral business function, office users are printing fewer pages today than they did just a few short years ago—and it is likely that print volumes will continue to decline.
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Today, printing is viewed less as a standalone business function and more as a component of an overall document and content strategy. The desire to control print costs coupled with the need to optimize the document infrastructure is driving the continued transition to managed print and document services (MPDS). Among the many benefits, MPDS helps organizations make better, more informed decisions about print and document delivery.
These same trends are having a dramatic impact on the makeup of the office equipment channel. With the installed base shrinking and the number printed pages on the decline, channel partners must find ways to capture additional market share or take on new lines of business to compensate for lost revenue from the sales of consumable supplies. But for many this transformation has not come easy: finding ways to add value and differentiate from competitors is much more difficult these days.
