By Becky Anderson – As your business has changed over the years, you may have experienced the same growing pains. What have you done to keep your customers top of mind? Here are four questions you can evaluate to help ensure customer focus remains centric to all you do.

  1. Is your mission driving your customer experience?
    • If, as a company, you’ve dedicated your business to helping your customer achieve efficiency, then your customer experience needs to match that behavior. Every employee in your customer support journey must understand your mission and be able to deliver on it.
  2. Are you hiring the right people?
    • Customer service can be taught, but it can only be genuine if you’re hiring the right people. Be sure you are hiring people who align with your values to ensure they will provide a positive experience for your customers.

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