By Ray Stasieczko – Over the last few months, I have been talking with some Technology Channel leaders regarding my Vision of future Channel Distribution. A Vision I named “The Innovation Channel.” As these discussions take place, I am reminded of how determination lessens in value as some age. This thinking brought me to the creek which ran through the neighborhood I lived in years ago as a child.
That creek we played in had a Big Rock; this Rock was obstructing the way the creek flowed down to the pond at the bottom of the hill, this Rock would cause the creek to dam. All of us kids knew that in-order for the creek to run free the Rock must be moved. We were all determined this Rock would be moved by summers end.
The Rock, was huge, the size of a car and weighted surely as much. It took most of a summer for us kids to pry Big Bertha, free (of course we named the Rock). None of us who took turns digging around it ever considered for one minute our mission would fail. In our minds, we saw the creek flowing uninterrupted we saw Big Bertha rolling down the creek freeing the water. We didn’t think about how heavy the rock was, or how long it had been there buried in the mud of the past, or how many, or if any snakes would be freed to bite us, as the Rock came loose. We didn’t’ care that the older wiser kids would laugh as they watched our determined efforts fail over and over. Well, our determination and fortitude paid off. We had our victory after around seven weeks when the Rock broke loose and found its way down the creek where it sunk to the bottom of the pond, our mission was complete, and our summer was over.