By Larry Levine – Buying habits have changed. Social networks have forever disrupted the way people buy:
- IDC research in 2014 discovered that 84% of C-level and VP decision makers use social in the buying process.
- 50% of buyers avoid sales professionals with incomplete LinkedIn profiles.
The good news is forward-thinking B2B Technology Sales Teams know how to capitalize on trends. To take full advantage of a trend, you need to do things the right way.
Doing things the right way, this is what drives me as I am wholly committed to helping sales teams weave and integrate social selling within their business development efforts to grow net new business. I want you to get results. I am passionate about doing this the right way.