By Ray Stasieczko – While you’re marketing to your Customers, Someone is stealing them with their Remarkability.
Marketing has no power over Remarkability. Why do so many organizations fall victim to the new competitor who through their remarkability delivered a better experience? And why do so many organizations spend more on Marketing, than their remarkability? Or why do all organizations have marketing departments and hardly any have Remarkability departments? Today too many organizations are buying marketing campaigns instead they should be investing to increase their remarkability.
A simple answer is most of these organizations believed that great marketing would sell anything to their great relationships. Today, however, the new unknown competitor hunts for these organizations they listen for those who cheer the loudest “WE HAVE THE GREATEST RELATIONSHIP WITH OUR CUSTOMERS.” Then they attack with a weapon called “A REMARKABLE EXPERIENCE.” Well it is 2017, and Great Relationships might get you invited to lunch, but it won’t guarantee a continuing business relationship. Today customers will trade in a relationship for a better experience like one would dump an old car. Customers today want a remarkable experience, they do not care about your slogans and marketing propaganda. And if you are in fact remarkable your customers can tell the world in seconds.