Know the customer.
By Elisha Kasinskas, Rochester Software Associates – That may seem like an obvious statement, but don’t underestimate the importance of fully understanding the in-plant customer whether you are out to meet their hardware or software needs.
The 2019 “North American Production Software Investment Outlook” from KeyPoint Intelligence|InfoTrends provides intriguing insights into who these customers are, how much they are currently spending per year on software, and their biggest workflow issues.
Although only 30 of the 122 respondents work in in-plants (the other 92 were commercial printers), and the survey doesn’t differentiate between the two in some of the findings, most respondents can be categorized as high-level decision makers.
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SOURCE Rochester Software Associates
