Why You Need to Think “Local” When it Comes to Your Website

By Andy Hill – With 11.6 billion mobile-connected devices predicted to be roaming the earth by 2020[2], it is not surprising local searches are being touted as crucial for inbound marketing. For Xerox channel partners who haven’t adopted local search and mobile marketing strategies yet, it’s time to change – here’s why.

5 local search statistics that cannot be ignored[1]:

  • 30% of search queries performed on mobile devices are locally based.
  • 28% of all searches geared towards buying locally result in a purchase.
  • 78% of local searches on mobile devices result in offline purchases.
  • 72% of buyers that search locally will visit a business within a five-mile radius.
  • 50% of mobile local searchers will visit a business within a day of their search.

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