By Andy Hill – With 11.6 billion mobile-connected devices predicted to be roaming the earth by 2020, it is not surprising local searches are being touted as crucial for inbound marketing. For Xerox channel partners who haven’t adopted local search and mobile marketing strategies yet, it’s time to change – here’s why.
5 local search statistics that cannot be ignored:
- 30% of search queries performed on mobile devices are locally based.
- 28% of all searches geared towards buying locally result in a purchase.
- 78% of local searches on mobile devices result in offline purchases.
- 72% of buyers that search locally will visit a business within a five-mile radius.
- 50% of mobile local searchers will visit a business within a day of their search.