Sharp Seeks Rebirth as Apple Style Tech Brand

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 By GEN NAKAMURA, DAISHI CHIBA and KAORU OSAWA, Nikkei staff writers – OSAKA — Sharp‘s decision to withdraw from white goods production in Japan reflects CEO Tai Jeng-wu’s ambition to transform the company into a technology specialty house like Apple.

The announcement to move refrigerator production abroad comes on the back of a rapid earnings recovery at the Osaka-based electronics maker. Instead of resting on the success, however, Taiwanese parent Hon Hai Precision Industry, or Foxconn, seeks to further bolster earnings by pursuing a clear division of labor within the group.

Under the plan, Sharp will focus on technology development, service planning and mass production of value-added devices.

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