Hit Over the Head with a Carrot

By Jeff Gau, Marco CEO – Do you lead with a carrot or a stick? They both modify behavior. We often talk about it here at Marco, and I’d like to think that we use far more carrots than sticks. What’s the difference? 

If you do X, you get Y If you do X, you won’t get Y
Focuses on what’s working Focuses on what’s broken
Looks at what’s possible Looks at what happened
Provides incentive Issues consequence
Encourages behaviors Forces behavior

We also can take a hybrid approach that I like to call “hitting people over the head with a stick.”

View applications for each approach

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