By Jeff Gau, Marco CEO – Do you lead with a carrot or a stick? They both modify behavior. We often talk about it here at Marco, and I’d like to think that we use far more carrots than sticks. What’s the difference?
|If you do X, you get Y||If you do X, you won’t get Y|
|Focuses on what’s working||Focuses on what’s broken|
|Looks at what’s possible||Looks at what happened|
|Provides incentive||Issues consequence|
|Encourages behaviors||Forces behavior|
We also can take a hybrid approach that I like to call “hitting people over the head with a stick.”