BTA’s 2017 Fall Colors Retreat to Be Held Oct. 19-20 in Asheville, North Carolina

BTA member dealers receive 2-for-1 registration; can use $150/$250 discount codes received with membership

 Kansas City, MO — The Business Technology Association’s (BTA’s, 2017 Fall Colors Retreat (, hosted by BTA Southeast, will be held Oct. 19-20 at the Doubletree by Hilton Asheville-Biltmore in Asheville, North Carolina. Open to dealers from across the country, the event will feature: a dealer panel focused on breaking through revenue growth barriers; two educational sessions presented by industry leaders; round-table discussions with exhibitors; time to network with peers and exhibiting sponsors, including breaks between sessions; and a cocktail reception and dinner at the historic Biltmore Estate’s Antler Hill Barn.

The Fall Colors Retreat will begin at noon on Thursday, Oct. 19, with opening comments and lunch, followed by the first educational session, “The Industry Benchmarks & Your Company Value Proposition,” presented by Todd Johnson of Strategic Business Associates. Breaks and vendor round-table discussions, allowing attendees to learn more about the exhibitors’ offerings, will follow.

From 4 to 5 p.m., the first part of the dealer panel will be held. The panel, “Breaking Through Revenue Growth Barriers,” will be moderated by John Eckstrom, president and CEO of Carolina Business Equipment Inc. In this panel discussion, attendees will hear from fellow dealers who have overcome growth barriers — breaking through that revenue “glass ceiling” — whether through organic means or acquisitions. The insight and guidance shared by the panelists will serve to demystify the perceived inhibitors to growth. The panelists: Matt Jackson, president, Copynet Office Systems, Plano, Texas; David Polimeni, president and CEO, Rite Technology, Sarasota, Florida; Tim Renegar, president and co-owner, Kelly Office Solutions, Winston-Salem, North Carolina; and Aaron Rubin, co-founder and president, Docutrend Imaging Solutions, New York, New York.

At 6 p.m., buses will leave for the Biltmore Estate, where attendees will have cocktails and dinner at the Biltmore’s Antler Hill Barn.

The second day of the Fall Colors Retreat will begin at 7:30 a.m. on Friday, Oct. 20, with breakfast, followed by opening comments and the final educational session: “Seat-Based Billing — Opportunities & Challenges in Disrupting a 30-Plus-Year-Old Model,” presented by Luke Goldberg of Clover Imaging Group. Following Goldberg’s session, breaks, additional vendor round-table discussions and the second part of the dealer panel will be held. At noon, the event will wrap up with closing comments and prize drawings. Dealers can also enter the BTA Events Sweepstakes during the Fall Colors Retreat.

The 2017 Fall Colors Retreat exhibiting sponsors: ACDI, Carolina Wholesale, Clover Imaging Group, DCS, Epson, ESP AMETEK, EverBank, HP, Keypoint Intelligence, LMI, Marlin Office Technology Finance Group, Muratec, NA Trading and Technology, OKI, Panasonic, PHSI, Static Control, Supplies Network, SYNNEX, Tigerpaw, TSO Distribution, Wells Fargo and Xerox (breakfast sponsor).

BTA member dealers receive 2-for-1 registration to the Fall Colors Retreat. BTA member dealer registration is $199, which includes the Thursday and Friday educational sessions and round-table discussions; Thursday lunch, reception and dinner at the Biltmore’s Antler Hill Barn; and Friday breakfast. Non-member dealer registration is $249.

To learn more about the Fall Colors Retreat, including full session descriptions, or to register, visit

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association’s various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at

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