By Arial Harland  – In our hearts, we believe culture matters. Organizations that cultivate a positive culture around a set of shared values recognize it as a powerful driver of engagement, which has been linked to better financial performance. (See article)

Realizing this, business owners find themselves focused more on building culture. For some, it’s difficult to take what we know in our hearts and minds and translate this into practical implementation in our day-to-day world.

Real world examples of implementation were on tap at the BTA National Conference in August. Three dealer panelists shared how they have embraced culture as a means to evolve their business. The panel moderated by Jennie Fisher of GreatAmerica Financial Services offered attendees the chance to learn from their first-hand experience.


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