One of the biggest challenges in selling managed IT services is that small- and medium-sized businesses (SMBs) may underestimate the need to invest in IT expertise. As a savvy MSP, you know that these businesses are continuing to grow more dependent on modern technologies and systems.

So how can you convince them to protect their IT infrastructure with your managed services?

In modern business, there’s no denying the fact that technology plays a vital role in everyday operations. Unfortunately, another fact of modern business is that systems and networks can easily fail. When these IT failures occur, they can directly impact the SMB’s ability to do business – in some cases with catastrophic consequences.

While many SMBs may think of technology as being secondary to their core business, the reality is that without it many companies would find themselves at a complete standstill.

What would happen if a server crashes at your client’s office, or their entire network goes down? Very few SMBs have the bandwidth, resources and expertise needed to support their IT demands. That’s where your managed services can help!