HP Introduces Breakthrough Solutions to Enable Converters to Digitally Print Any Label

New opportunities for customers to grow and brands to innovate in Labelexpo 2017 showcase

News highlights
• HP Indigo GEM, the first fully digital, one-pass embellishment solution
• HP Production Pro for Indigo Labels and Packaging – a five times faster and more powerful DFE
• PrintOS features and apps optimized for labels and packaging, to accelerate the adoption of digital
• Pack Ready for Labels enables high-resistance applications
• New HP Indigo ElectroInk Silver starts beta testing
• Strong Series 4 format momentum with the 100th HP Indigo 20000 Digital Press and 50th HP Indigo 30000 Digital Press sold
• HP Indigo 8000 installations growing to support high-volume printing of any label

BRUSSELS, Belgium, September 25, 2017 — Today at Labelexpo 2017, HP Inc. announced a new portfolio of solutions for digital printing and embellishment of labels in any quantity for any application1, in another industry-leading move to transform labels and packaging printing from analog to digital, enabling converters to profitably grow their businesses into new markets.

HP also announced the HP Indigo GEM, the breakthrough one-pass digital embellishments solution, is now available for pre-ordering at Labelexpo. Integrated with the HP Indigo WS6800 Digital Press, the GEM produces highly decorated labels simply and efficiently.

The new solutions come only 15 months after the extensive drupa 2016 technology rollout. Customers are already benefitting from these new capabilities in color accuracy and consistency, higher productivity, and a widened range of applications.

“Our LEP technology unveiled at drupa last year was a leap forward, and fully launched to customers. The innovation now continues, as we expand our capabilities and bring the industry’s most powerful digital label printing solutions that will help converters double their digital business over the next few years,” said Alon Bar-Shany, general manager, HP Indigo, HP Inc. “With these solutions converters can streamline and reinvent the production floor and print any label, no matter the complexity, to successfully help meet new market demands.”

At Labelexpo 2017 in the Hall 5 Patio, from September 25-28, HP is demonstrating all its new capabilities, including
the HP Indigo WS6800 Digital Press integrated with the HP Indigo GEM, HP Indigo 20000 Digital Press with HP Indigo
Pack Ready Lamination for flexible packaging production enabling immediate time to market, and the HP Indigo
8000 Digital Press, the most productive narrow-web press in the industry2 . In a store-environment experience, HP
Specialty Printing Systems (SPS) OEM partners will demonstrate solutions based on the new SI-1300 desktop
labeling print engine and other technology.

Any label for any job, printed digitally

Inline with the HP Indigo WS6800, the HP Indigo GEM is a fully digital one-pass printing press for embellishing with
foil, screen, tactile, varnish and other special effects, using one workflow, one operator, and one design file without
the need for tooling. The HP Indigo GEM utilizes GEM Coat and GEM Clear, sold by HP Indigo. Developed with JetFX,
shipping of the GEM is expected to begin in the spring of 2018.

New opportunities with high-resistance labels

Pack Ready for Labels is a new solution supporting the production of high performance, high-resistance labels to
help meet the industry’s highest standards, including for household and chemical products. It includes an upgraded
Inline Priming Unit as an option on the HP Indigo WS6800 Digital Press and supplies including varnish and primer that
will be sold by Michelman.

The new Inline Priming Unit also delivers enhanced press utilization, and better serviceability.

Innovation in inks

HP Indigo also announced a new HP Indigo ElectroInk Silver, now in beta customer testing. The new ink formula is
capable of generating a wide gamut of metallic colors, combining metallic effects with digital capabilities in one
printing process. The new ink is set to expand the application capabilities enabled by HP Indigo’s technology, and
open a new field of package design opportunities for converters and brands to stand out on the shelf.

New tools for workflow and automation

The HP Indigo WS6800 together with the HP Indigo GEM will be powered by the new HP Production Pro for Indigo
Labels and Packaging. With five times faster processing, HP Production Pro delivers higher productivity, scalability
and simplicity for any job, including handling large volumes of variable data printing.

HP Production Pro enables converters for the first time to scale their business, and centrally manage fleets of HP
Indigo label presses, while connecting the press to automation tools including HP PrintOS, MIS systems and the Esko
Automation Engine QuickStart for Labels.

Also announced today, HP Indigo and Esko are beginning an enhanced cooperation following a successful 10-year
relationship. HP and Esko have incorporated the Esko Color Engine into HP Production Pro and are extending the
cooperation to resell the new Esko Automation Engine QuickStart for Labels, an entry-level solution that optimizes
printing and allows converters to ramp up prepress productivity in a simple and cost-effective manner.

HP PrintOS new applications and features for labels and packaging released at Labelexpo include:

• PrintOS Jobs, for production monitoring and jobs’ tracking
• PrintOS Site Flow, for production of high-volume of short runs and personalized labeling
• PrintOS Box, a file exchange which simplifies print file receipt and content validation
• PrintOS Service Center, a single point of access to all service tools

HP labels and packaging momentum

With more than 1500 labels and packaging presses installed worldwide, HP is leading the industry’s transformation. The latest installation of an HP Indigo 8000 Digital Press for labels at Belmark underscores the move by converters toward fully digital production.

HP also announced the sale of the 100th HP Indigo 20000 Digital Press for flexible packaging. The 50th HP Indigo 30000 for folding cartons was recently installed at Cartoffset in France.

Brands around the world are enjoying the benefits of HP Indigo customer’s capabilities:

• Eat the Bear. US converter Toflight produced a Digital Excellence Award winning label for the launch of Eat the Bear’s Cinco de Mayo special flavor. The label was printed on metalized polypropylene substrate with matt and gloss varnish, causing maximum shelf-appeal.
• Tang. In a campaign that connects family moments with the flavored drink, Tang printed flexible packages featuring 110 different family photos submitted by customers on a total of 15 million sachets of 5 different flavors, using Camargo Cia de Embalagens’ HP Indigo 20000.
• Romantics, a brand of fresh juices and vegetables drinks with 140 different and frequently changing designs, each with a different story, picture and creative message, is benefitting from exact run-lengths and value for on-time delivery.
More information about HP digital printing is available at hp.com/go/graphic-arts. Follow HP Graphics on Facebook, Twitter, YouTube and LinkedIn.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

(1) Based on label market primary market research for HP (AWA, 2106), and label job basket analysis by HP.
(2) The HP Indigo 8000 Digital Press is the most productive digital narrow web press in the market according HP Internal and independent market data.

Forward-Looking Statements

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries (“HP”) may differ materially from those expressed or implied by such forward-looking statements and assumptions.
All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to any projections of net revenue, margins, expenses, effective tax rates, net earnings, net earnings per share, cash flows, benefit plan funding, deferred tax assets, share repurchases, currency exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring and other charges; any statements of the plans, strategies and objectives of management for future operations, including the execution of restructuring plans and any resulting cost savings, revenue or profitability improvements; any statements concerning the expected development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.


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