How Do I Choose a Buyer for My Dealership?

By Jeff Gau, Marco CEO – As we went through the process of selecting a buyer when we sold Marco in 2015, I knew it would be the most important decision we ever made. Through this process, we learned that not all buyers are the same. Settling on price is actually the easy part. The more difficult decision is determining the right fit.

So how do you choose? Here are two key questions:

  1. How will they take care of your employees?
    Discussions may start with agreements and opportunities for key employees, but it also should extend to creating good career paths for all your team members.
  2. What is their commitment to client satisfaction?
    Every buyer is going to claim that their organization provides good client satisfaction; however, I don’t believe most buyers can actually prove it. Ask them about their process and how they validate their claim.

View more questions to ask when evaluating buyers.

Be a Good Cheerleader