Building customer relationships should be every business’ top priority, regardless of size. But when you operate a microbusiness, pursuing this objective becomes even more critical. Not only can this set the groundwork for future success, but it may also offer a potential competitive advantage if you can succeed in implementing strategies that result in long-term trust among your customer base.
Consider some ways to make your business stand out to a prospective customer, plus set you apart in a crowded marketplace:
Listen to what your customers tell you. Large companies sometimes fall short in the area of customer communications, one of the reasons being that infrastructure simply gets too big to adequately listen to and respond to customer feedback. A microbusiness is better positioned to follow this key concept. Cultivate a variety of avenues by which customers can share their experience with you – through surveys, online comments, polls, etc. If they have something good to say, great! But it’s equally important to absorb critical or negative responses.