By: Josie Heskje, GreatAmerica – 7,882. Do you remember this number? Or this date – October 10, 2008? Within the first few minutes of trading on Wall Street, the Dow Jones Continue ReadingWhy Now is the Best Time to Invest in Sales and Marketing Content for Your Customers & Prospects; The Marcus Sheridan Story
By: Keven Ellison, GreatAmerica – There are many things that are not meant to be together. Like oil and water, orange juice and toothpaste, Apple and Microsoft (ok they are playing Continue ReadingWhy Smarketing? Sales and Marketing Working Together is Vital to Your Business
By Stefan Christensen – Do you automatically lead with price when you sell? What happens when you bring a product or service to market at the lowest price? Does this hurt Continue ReadingDoes Leading with Price Hurt or Help Your Business?
By Kim Louden, GreatAmerica – Regardless of how you go to market, you actually have a lot of flexibility in how you bill for the equipment, services, and supplies you Continue ReadingHow Can Offering A Variety of Billing Options and Solutions Help Office Technology Dealers Differentiate?
By: Denise Miller, GreatAmerica – This year more than most I feel like I’ve learned new things in a short amount of time. We all have. The COVID-19 pandemic has changed Continue ReadingA Strong Sales Process Supports the Evolution of a Business
By: Troy White, GreatAmerica – Time is a valuable commodity. It equates to so many things to so many people – money, accomplishment, job satisfaction, etc., so if you’re spending it Continue ReadingVLOG: How Your Office Technology Business Can Use Technology Integrations to Save Time
Educational Session Designed to Help B2B Businesses Capture the Digital Consumer Opportunity (Cedar Rapids, Iowa) — GreatAmerica Financial Services Corporation and Collabrance LLC have opened registration for a new virtual Continue ReadingGreatAmerica and Collabrance Announce 2020 ‘Smarketing’ Virtual Event for Modern Sales and Marketing
Free Educational Event Helps IT Service Providers Scale with Managed Security Services (Cedar Rapids, Iowa) – Collabrance LLC, the GreatAmerica Master Managed Security Service Provider (MSSP), announced a free online Continue ReadingCollabrance Brings Together Cybersecurity Experts to Share MSSP Best Practices for IT Channel
Understanding Why the Three-Sided Relationship is Important By: Mark Conrad, GreatAmerica – When working with technology companies new to leasing, they often ask us to work directly with their client. Similarly, Continue ReadingCan You Just Work Directly With My Client?
On August 10, a derecho crossed through Iowa much like a land hurricane, causing incredible destruction to local communities, including Cedar Rapids where companies like GreatAmerica are located. While their Continue ReadingEO Johnson Sends Team With Supplies To Help Cedar Rapids Partner