January 14, 2015, Dulles VA   ̶   Digitek, an industry-leading provider of innovative services and products that help resellers, copier dealers and office supply dealers compete and win in the imaging space; and The Imaging Channel, an integrated resource that brings leading market information, business concepts, strategies and people to the MPS market will co-sponsor a free webinar titled “Neuromarketing: The New Science of Persuasion” on Tuesday, January 19, 2016 at 2pm ET. The event is part of Digitek’s 2016 Thought Leadership Webinar Series, which delivers thought-provoking online events to the imaging industry on business and technology topics that help business leaders grow their businesses in an ever-changing market.

The webinar will be presented by Christophe Morin, CEO, Founder and Chief Pain Officer for SalesBrain, a neuromarketing agency that increases marketing performance by targeting the decision-making part of a customer’s brain. Morin is a preeminent authority on neuromarketing, which is the application of neuroscience to marketing to measure and improve marketing effectiveness.

The webinar will include:

• The latest neuromarketing discoveries: how persuasion works on the brain
• The NeuroMap model used to scientifically capture, convince and close more customers
• The only six stimuli that can reach the decision-making part of a customer’s brains
• How to identify specific pains that drive customer decision making
• How to develop strong and creative proof statements to demonstrate the value proposition and support unique benefits

“Neuromarketing is a hot topic right now and BPO Media is excited to offer our readers this great session with Dr. Christophe Morin, CEO of SalesBrain— thanks to our sponsor Digitek. We are just beginning to scratch the surface in utilizing science to help refine marketing techniques and Digitek’s excellent Thought Leadership Webinar Series brings the latest concepts to our community to help dealers get that edge.”

“Digitek is proud to present this webinar,” said Paul Martorana, Digitek CEO. “We’re 100% committed to helping our customers build recurring revenue, and those who attend will acquire proven techniques they can apply at their own organizations to positively influence customer buying decisions and drive more business.”

To register for this January 19th webinar visit http://tinyurl.com/h6ocegc.

For information on Digitek’s Partner Pro, the imaging industry’s first on-demand, video-based eLearning business growth platform that combines professional sales training and digital marketing programs, visit http://partnerpro.digitek.com, or contact Aaron Dyck at 888-353-0301 x 1196 or at adyck@digitek.com.

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About Digitek

Digitek is an industry-leading provider of innovative services and products that help our customers compete and win in the imaging space. Our Partner Pro business growth platform helps service and solution providers to attract new customers, expand their MPS, MIT and other solutions portfolios, and grow their business value with the unique combination of on-demand, video-based professional sales training and digital marketing programs. Digitek is a distributor of imaging supplies and hardware with national distribution for all the top brands, and offers R2 Recycling capabilities. Visit www.digitek.com or call 888-353-0301.

About The Imaging Channel

As MPS moves beyond print and MPS providers delve further into document management, ECM, managed IT and more, the channel continues to seek resources to understand and navigate the changing space. The Imaging Channel (www.TheImagingChannel.com) is an integrated resource to help address the shifting landscape, providing insight, information and resources, and creating a network between the OEM, dealer, vendor and reseller to bring together the leading market information, business concepts, strategies and people in the MPS market.