The following appears on printweek.in

By Ramu Ramanathan – It was a big day for HP In India on 20 January in Delhi.
For starts, there was the grand announcement that “print impressions by HP Indigo printers has breached the one billion mark in 2015”. A Appadurai, the country manager, digital press & inkjet business solutions, GSB, HP Inc India said, “HP records one billion plus print impressions from its Indigo printers.”

Appadurai highlighted the print segments that HP’s Indigo printers cater to in India with photo albums having the maximum share. Appadurai also pointed out that India is the only country which can boast of all series of the Indigo presses from Series 1 to Series 4.

Appadurai showcased the award winning work which has been produced by its HP Indigo customers in India. This included many of the award winners at the PrintWeek India Awards. The reasons according to him, was the go-to-market approach which was possible due to the diversity of the media range, special inks and effects, security features, environment-friendly printing options etc.

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