The following article was written by  from Quocirca.

Following its split into separate businesses, HP is pinning its hopes on 3D printing. By exploiting its PageWide array technology with the impending 2016 release of its first commercial, full colour, multi-jet fusion 3D printer, is HP poised to reshape this nascent market?

On 1st November, HP will officially split into two separate businesses – Hewlett-Packard Enterprises will focus entirely on server, data centre and business technology while HP Inc will be focused on PCs and printing.  3D printing looks set to be the bright spot for HP following the split – Dion Weisler, who will be CEO of HP Inc, has already created a new 3D printing division, to be headed up by Steve Nigro as it looks to capitalise on 30 years of 2D printer R&D experience and dedicate resources and investment to carve out a presence in a relatively immature market.

HP executives have estimated that worldwide sales of 3D printers and related software and services will grow to almost $11 billion by 2021 from $2.2 billion in 2012. HP unveiled its plan to enter the 3D printing market in 2014 – aiming at industrial applications such as prototyping rather than the consumer market.

HP’s Multi Jet Fusion 3D printer device uses a form of its page-wide array technology, already used in its 2D printers, across the office, graphics arts and production markets, to achieve faster speeds and lower costs. Unlike conventional ink-based devices, HP PageWide Technology uses a fixed print head across the entire page in a single pass. This results in thousands more print nozzles, and new ink formulations to deliver a whole new level of printing price/performance capabilities, while consuming less energy.

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