For many years HP printers have provided a message to end users when a toner cartridge is installed in the printer, stating either “Genuine HP Supply Installed” or “non-HP Supply Installed.”

One method that is used to properly identify cartridges is if the chip manufacturer has programmed the manufacturer ID field (also known as the trademark field) on their chip so that it accurately displays the chip manufacturer brand name. However, this is often not the case; instead, some manufacturers of aftermarket chips deliberately identify themselves as “Genuine HP” in order to more favorably position their products with their customers.

Customers have a right to know the brand of cartridge they have purchased. In fact, cartridges that misidentify themselves as HP when they are really alternatives are potentially deceptive in brand identification or, worse, may be counterfeit. To improve customer transparency, HP’s best-selling cartridges facilitate the proper identification of all cartridge types by enabling the same core features for non-HP as HP cartridges. Aftermarket chip manufacturers are henceforth prompted to change (or if already changed, maintain) their existing chips for certain platforms so that proper messaging is displayed to the end user. The purpose of this whitepaper is to inform manufacturers of aftermarket chips of these changes; detail which toner chips should be changed; and explain the requirements for ensuring that alternative chips are identified as such with no material impact to their core performance.

Click here to read the full HP Whitepaper

HP Inc. Reinvents Business Printing with New Portfolio and PageWide Product Line