(Weymouth, MA) April 30, 2014…InfoTrends is pleased to announce a new study entitled European Office Vertical Market Opportunity Analysis. This study will provide office equipment and supplies vendors, paper mills, managed service providers, software vendors, and channel players in France, Germany, and the U.K. with a robust database tool, market survey, and detailed analysis to enable strategic planning for channel coverage and market segmentation by vertical industry, company size, at the NUTS 2 geographic level (EuroStat: Nomenclature of Territorial Units for Statistics).
The office document industry in Western Europe is showing an increased focus on paper-intensive industries. Many of the market-leading OEM suppliers and channel businesses have aligned their organizations and go-to-market strategies to identify and address print as well as paper-intensive applications and workflows. This is a reflection of the mature state of the document output market. Growth in this industry requires the capture of market share from competitors and the ability to fully engage in managed print services. However, mature markets also present the challenge of entrenched competitors with long-established distribution partners. As a result, capturing market share demands new ways of aligning strategy with distribution channels and exploiting innovative ways to segment markets and customers.
Vendors and channel businesses with a clear understanding of where page volumes are in decline, status quo, or growing—by vertical industry, size of business establishment, and geographical area—will have both strategic and operational advantage. They will be able to fine-tune go-to-market strategy and target persistent page volume at the local level through direct sales and/or via channel partners.
“Our main objective for this study is to deliver a powerful database tool that enables clients to segment markets, perform analysis, and develop strategic plans to maximize go-to-market effectiveness and sales activities,” stated Jon Reardon, Group Director, InfoTrends. “We’ll deliver total France, Germany, and U.K. forecasts of installed base, print volume, and print capture by vertical industry, establishment size, and product category and provide guidance on pages under MPS contracts, providing actionable market information for subscribers.”
The analysis will be based on a strong foundation of market research capability and data resources that includes:
Actual hardware usage statistics
EU/government data statistics
Database and user interface functionality from the InfoTrends Strategic Mapping Application – enabling channel analysis of dealer/VAR/system integrator statistics by geography within France, Germany, and the U.K.
Comprehensive quantitative survey research by vertical market industry segment
Over 20 years of market sizing and forecasting within the office document output market
*Early subscriber rates are available until June 15, 2014.