InfoTrends Uncovers Office Document Vertical Market Opportunities in Latin America and Asia Pacific with Two New Studies

(Weymouth, MA) July 01, 2015…InfoTrends is pleased to announce two new studies which will deliver a robust database tool that enables clients to segment markets, perform analysis, and develop strategic plans to maximize go-to-market effectiveness and sales activities in the office document industry. Latin America Office Vertical Market Opportunity Analysis – Brazil & Mexico and Asia Pacific Vertical Market Opportunity Analysis – Australia will both provide the necessary tools needed to thrive within the industry.

The office document industry in Latin America and the Asia Pacific is showing an increased focus on paper-intensive industries with many of the market-leading OEM suppliers and channel businesses aligning their organizations and go-to-market strategies to identify and address print as well as paper-intensive applications and workflows. This is a reflection of the mature state of the document output market, even within emerging markets such as Brazil and Mexico. Growth in this industry requires the capture of market share from competitors and the ability to fully engage in managed print services. The document output markets within these countries present the challenge of entrenched competitors with long established distribution partners. As a result, capturing market share demands new ways of aligning strategy with distribution channels and exploiting innovative ways to segment markets and customers.

These studies will enable subscribers to:

  • Validate which vertical markets, by establishment size, are driving page volume

  • Determine end user perspective on current state of printing equipment integration with front & back office business processes and print volume implications

  • Determine impact of managed print services

  • Forecast installed base, print volume, and print captured by MPS by vertical industry, establishment size, and product category

  • Enable better alignment of distribution capabilities within geographic/federative unit territories

  • Enable channel partners/direct sales with a more tactical view of print opportunity and pages under management (MPS)

The database tool will enable subscribers to segment and organize data at a granular level by page volume, installed base, and pages under management. The database will encompass color and monochrome devices by personal, workgroup, departmental and light production segments. Furthermore, users will be able to examine this data by vertical industry, and establishment size utilizing an InfoTrends mapping application, robust pivot table features, and a heat map visualization of the underlying data.
For more information on these two studies, please visit our online brochures or contact Scott Phinney at 781 616 2123   

InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at

For media inquiries contact Donna O’Malley at +1 781 616 2116 or email