The following appears on adexchanger.com

Turns out the best way to reach the IT department and C-suite executives online is to put a video on Yelp just before their lunch hour.

Konica Minolta Business Solutions, an office technology and services company, traditionally reached its B2B audience at conferences, through print advertising in industry magazines or by sponsoring events like the PGA golf tour.

But the company recognized the power of video to communicate messages.

“We believe that online video is the future of content marketing,” said Kay Du Fernandez, VP of strategic business development for Konica Minolta. The company staffed up an internal video production team and built a studio in the basement of its New Jersey headquarters.

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