Lexmark connects with its channel through new partner programme

The “Connect Partner Program” was launched to support the current and future needs of the reseller community and its customers.

Lexmark has launched its new Connect Partner Program to meet the changing needs of its channel partners and address the shifting dynamics of the market. This new programme is designed to support partners selling to customers that are increasingly looking to adopt a holistic, end-to-end approach to their data and document management, beyond just printing.

The new Connect Partner Program provides partners with a unified programme framework that is designed to enrich partner offerings to their customers by connecting them to Lexmark’s expertise in providing hardware, supplies, break-fix service, managed print services and software solutions.

“By offering our channel partners a specifically tailored combination of technology knowledge, industry expertise and customer engagement tools, the new Lexmark Connect Partner Program is truly ‘opening up the possibilities’ by empowering our resellers to transform their businesses,” says Nathan Nayagar, Managing Director for Lexmark – South Africa and English Speaking Africa.

“We have designed this new programme from the ground up to provide a framework that supports our partners as they adapt to a fast-evolving market. Joining the programme will also allow our partners to better connect with the current and future document output and management needs of businesses in an era of digital transformation.”

By joining the new programme, Lexmark’s channel partners can access in-depth knowledge of the market and technology leadership to provide their customers with informed recommendations on hardware, solutions and services. This will allow them to differentiate themselves and capitalise on the opportunities of this fast-changing market.

Channel partners participating in Lexmark’s Connect Partner Program will get access to a wide range of benefits, enabling them to deliver differentiated value, enhancing their ability to win new customers while expanding their share of wallet within existing ones.

The Lexmark Connect Partner Program features enhanced training and marketing support, adding more value to partners’ offerings, which in turn drives profitability for their business. Lexmark has consolidated its current channel programmes with the Connect Partner Program, which packages up these features and benefits into a simple-to-use global framework.

Channel partners joining Lexmark’s Connect Partner Program will immediately benefit through access to the online information resource, PartnerNet, as well as to a partner-specific training portal and a completely revised set of sales and marketing tools.

Enrolment in the new Lexmark Connect Partner Program is available now for qualifying partners. To find out more about the Lexmark Connect Partner Program, please contact your Lexmark sales representative or visit partnernet.lexmark.com.