Print renaissance: The value of print in the age of distraction

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By  – Far from being dead, print is enjoying a resurgence as a way for people to disconnect from the noisy online world. As a trusted and tangible medium, the printed page provides longevity and an emotional connection that cannot be replicated by a screen. Print has the potential to disrupt digital media channels, rather than be disrupted by them. So why has print endured, and how can it be made relevant for today’s digital world?

The return to traditional media

Since the invention of the Gutenberg printing press in 1440, the printed word has stood the test of time. It has endured as a communications medium through the evolution of newspapers, radio, TV, mobile, the web and social media. When a new form of communication arrives, the new does not necessarily replace the old; television was expected to sound the death knell for radio, CDs were supposedly a replacement for vinyl, and the internet and email were forecast to kill print. None of these things have transpired.

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One hand to shake for “Secure. Print. Control.”