When a manufacturer’s product line becomes more robust, there is a need for variable data software capable of sorting product information to intelligently create the appropriate documentation for an item. Without an automated system parsing through data, customer orders would take longer to ship while increasing the chances of an error taking place, which could prove disastrous in the play equipment industry.
An industry pioneer encounters workflow issues
GameTime is a play equipment manufacturer dedicated to enriching the lives of children and communities with their quality, recreational products. Being a staple in the industry since 1929, they have spent a great deal of time enhancing and continue to refine their designing, engineering, and fabrication methods. Of course, over this period of time, their product line has grown to an impressive degree, and consequently, now there are multiple variations of product manuals to go along with each piece of equipment. It is of the utmost importance customers receive the proper documentation on their
order, partially because it forms an integral part of the overall customer experience, and also clients should be made aware of all the safety and assembly precautions involved with a product. GameTime was having trouble producing these product manuals in a quick and accurate fashion, while also having difficulty packaging the right manuals with the right order.
A little automation can go a long way
With orders coming in at a fast pace, GameTime needed a VDP solution in place that could digitally produce the correct type of product manual for each individual order, and route these documents to the appropriate destination.