Transforming Price into Value for Your Services, video by Canon

Are your customers worried about price and not seeing the value of your products, services, and solutions? Are they continually pressuring you to provide discounts?

Have you informed customers that your company is delivering value-added solutions and services, but they still perceive you as delivering commodity printing? This webinar, sponsored by Canon Solutions America ( shares strategies for transforming price into value and helping the customer get a clear picture of the value that you deliver.

Key topics that will be discussed in the webinar include:

*What buyers want
*How to translate your offering into value delivered
*Having meaningful value-based conversations