Newly developed Connex modules will seamlessly integrate into SigmaLine, the industry-leading digital book production solution
As more and more customers demand personalized print capabilities, Muller Martini will further demonstrate its global leadership in automated production workflow in digital printing. During Hunkeler Innovationdays, Muller will show how variable data production runs can now be processed using the SigmaLine digital book manufacturing system.
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Connex, Muller Martini’s proven proprietary data and process management workflow system, now features newly developed Variable Data Printing (VDP) modules which will seamlessly integrate into SigmaLine. Companies that currently produce predominantly in batches will now also be able to produce short and ultra-short runs, with the same high quality of page assembly and print finishing. The new modules are:
| • | Variable-Production. This module enables products with different content or a different page count to be produced in one production run. The signatures are tracked using barcodes, and Connex monitors the production process, including feedback to a high-level production system. |
| • | Variable-Imposition. This digital page assembly component, which builds on the previous module, enables both normal PDF data and PDF/VT data for variable printing to be printed and imposed using Connex. Intelligent barcodes are placed on every signature for tracking production through the line and for automatically reproducing missing products following the production run. |
| • | Variable-Bundle. In addition to the Variable-Production and Variable-Imposition modules, this module pre-bundles books selectively in the SigmaCollator. As an example, with this unique worldwide function, all the books of a student can be produced and collated, eliminating time-consuming hand sorting of products. |
Today’s brand managers consider customers’ highly specific preferences and needs key to their marketing success, which is why Variable Data Printing goes far beyond the printing of a customer name on a product. Studies prove that the response rates of marketing campaigns featuring individually designed print products are significantly higher than the rates of conventional campaigns. The return on investment of such campaigns can be massively increased depending on the content and relevance of the variable printing. That is a key reason why Muller Martini is committed to facilitating the unprecedented opportunities offered by VDP to printers and binderies around the globe.
ABOUT MULLER MARTINI
Muller Martini (www.mullermartiniusa.com) is the world’s largest producer of print finishing solutions for commercial and book printers, trade binderies, newspapers, and digital book manufacturers. Muller’s innovative workflow solutions optimize processing efficiencies, while helping to build new revenue streams. With U.S. headquarters in Hauppauge, New York, Muller’s sales and support team provides training and responsive service to printers and binderies nationwide.